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Author Topic: 10 Top Ways To Improve SEO Rankings in 2019  (Read 22 times)


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10 Top Ways To Improve SEO Rankings in 2019
« on: July 30, 2019, 12:28:47 pm »
10  Top Ways To Improve SEO Rankings in 2019
Last Updated on July 29, 2019
Where is your website traffic coming from?
If youíre relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.
You wonít be able to generate leads for your business if nobody can find you.
Did you know 93% of experiences on the Internet start with a search engine?
What happens after someone makes a search?
The top result on Google has a 33% chance of getting clicked.
That means if youíre not number one on the page, you just missed out on a third of potential traffic.
Whatís even more astonishing is that 75% people wonít even click on the second page of the search results.
The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO.
Fortunately, itís not too late for you to get started.
There are certain things you can do to increase your chances of getting ranked higher on Google searches.
Iíve identified the top 34 ways to improve your SEO ranking. Here they are.
1. Improve your page loading speed
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
Look at how abandonment rates increase for websites with long page loading times:

How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
Whatís even more shocking is that 80% of those visitors wonít return to that website.
This is terrible for your SEO ranking because it ultimately kills traffic to your site.
But on the flip side, if your page loads fast, people will keep coming back.
Googleís algorithm will recognize your websiteís popularity and adjust your search ranking accordingly.
This makes it extremely important to optimize both your page speed and server response time.
If you want to test the speed of your website, there are online services such as Pingdom available for free.
This will allow you to test your website from different locations all over the world.
2. Produce high quality content
How often do you update your website?
If you havenít touched it since the day you built it, you probably donít have a great SEO ranking right now.
To drive more traffic to your website and increase its popularity, you need to give visitors a reason to keep coming back.
Your content needs to be high quality, recent, and relevant.
Another factor that impacts your SEO ranking is so-called dwell time.
This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
Save your content ideas in one place across all the document apps you use.
Hereís something else to consider.
Google Chrome controls nearly 45% of the Internet browser market share, making it the most popular browser in the world.
That number will continue to rise as Chrome was also the most downloaded browser of 2017:

When users bookmark your website from a Google Chrome browser, it can help your SEO ranking.
High quality and relevant content will increase the chances of your website being bookmarked by visitors.
3. Optimize your images
Pictures and other images are great for your website.
But you need to make sure they are optimized properly if you want these images to improve your SEO ranking.
Iím referring to factors such as the file format and size.
Huge images can slow your page loading time, which, as Iíve said, hurts your ranking.
Resize or compress your images to optimize them.
You can also use your images to sneak in keywords by naming them accordingly.
For example, letís say you have a website that sells toiletries or other bath products.
Instead of naming an image something like ďshampoo1,Ē you could name it ďbest shampoo for long hair.Ē
You can also strategically use keywords in the title of your image as well as the caption or description.
4. Break up your content with header tags
Headings are another way to help improve the user experience on your website.
They break up the content and make it easier to read or skim.
Plus, headers make everything look more appealing, which is always beneficial.
If your website is just a wall of text, itís going to discourage people from spending a long time on it.
As a result, your SEO ranking will suffer.
If youíre running your site on WordPress, you can easily change the header tags.

I use header tags for all my websites and blog posts.
If youíre not utilizing this tool, I highly recommend you start ASAP.
5. Start blogging
Blogging is great for your business.
Itís an outstanding tool for lead generation and helps you engage with visitors to your website.
But what most people donít realize is blogging also improves SEO rankings.
Hereís why.
As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
Well, blogs are the perfect channel for you to accomplish this.
If you can establish a large group of faithful readers, you can get lots of traffic to your site on a daily basis.
Plus, you can incorporate other things I talked about so far into your posts as well, such as images and header tags.
Other elements, such as links, increased readability, and keywords, can also be incorporated into these posts. I will talk about them shortly.
All of this positively impacts your search engine ranking.
6. Use outbound links
There are certain things you can do to increase the credibility of your website.
Sure, you can make claims, but it looks much better if you back them up.
All of your data claims should be linked to trustworthy and authoritative sources.
As you can see from what youíve read so far today, I do this myself.
But hereís another example that illustrates what Iím talking about from a blog post I wrote about generating leads on Twitter:

All my facts are citations from authority sources.
And I made sure to use outbound hyperlinks to those websites.
You should not only link to authority sites but also make sure all the information is recent.
Notice that the graph I used in the example above is from 2017.
Outbound links to resources from 2009 are irrelevant and wonít be as effective for your SEO ranking.
You should also include internal links.
These links will direct visitors to other pages on your website.
I used this technique in the first sentence of this section.
If you scroll back up and click on the link, youíll get redirected to another Quick Sprout blog post.
7. Add more than text
The content on your website shouldnít be only written words.
As I said earlier, pictures are great too, but thereís more you can add to improve your SEO ranking.
Consider adding other multimedia elements such as videos, slideshows, or audio to your site.
All of this can help improve the user experience.
For starters, consumers want to see more videos:

Itís much easier to watch something than read about it.
But thereís a direct correlation between videos and other multimedia sources on your website, and itís SEO ranking.
These features can dramatically improve the amount of time someone spends on your website.
Depending on the length of your videos, people could be on your page for several minutes.
If that happens, it will definitely boost your search ranking.
8. Make sure your site is readable
Keep your audience in mind when youíre writing content on your website.
If you want people to visit your site and spend time there, speak in terms they can understand.
Donít try to sound like a doctor or a lawyer (even if you are one).
Your content should be written in a way the majority of people can understand.
Not sure if your content is readable?
You can use online resources to help.
One of my personal favorites is Readable.com.
Tools like this can help you identify words that might be too long or difficult for people to comprehend.
9. Fix any broken links
If youíre using authority websites for hyperlinks, you shouldnít have to worry about the links breaking.
But it can still happen.
Broken links can crush your SEO ranking.
Plus, it doesnít look good when a link you provide to your visitors brings them to an invalid website.
You can use tools like Dead Link Checker to search for links with errors on your website:

You can use this to check your entire website or specific pages.
If you sign up, you can also set up your account to get checked automatically.
Anytime a link goes dead, youíll be contacted right away so you can replace it.
You can also use this resource to monitor other websites relevant to your industry.
How can that help your SEO?
Well, if a link goes dead on another website, you can notify the webmaster of that page and ask them to replace the dead link with a link to your website instead.
Youíre doing them a favor by letting them know about a problem with their site, so they might be willing to do you a favor in return.
This will drive more traffic to your website. Outbound links from other websites to your page will help improve your SEO ranking too.
10. Optimize your site for mobile devices
As Iím sure you know, mobile use is on the rise.
Itís rising so fast that itís actually overtaken computers and laptop devices.
In fact, over 60% of Google searches come from mobile devices.
Obviously, Google recognizes this and ranks sites accordingly.
Your website needs to be optimized for mobile users.
Thereís no way around this.
If your site isnít optimized, itíll hinder the user experience, adversely affecting your ranking.

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